Perfect competition and monopoly (A Level) are the two ends of the market-structure line, and the exam uses them as a pair. One has thousands of identical firms with no power over price. The other has one firm with all of it. Learn the three diagrams, the assumptions behind each, and the efficiency comparison, and every other market structure is a variation. This page gives you the short-run and long-run perfect competition diagrams, the monopoly diagram with the deadweight loss, the assumptions and efficiency tables, the evaluation both ways, a worked example in pounds and three exam-style questions with the answers derived.

Spec map: where perfect competition and monopoly sit on your board

Board Where it sits Papers that test it
AQA 7136 4.1.5.1 market structures, 4.1.5.3 perfect competition (“the formal diagrammatic analysis of the perfectly competitive model in the short and long run”), 4.1.5.6 monopoly and monopoly power (“the formal diagrammatic analysis of the monopoly model”, barriers to entry), 4.1.5.10 static and dynamic efficiency, 4.1.5.11 consumer and producer surplus applied to the deadweight loss of monopoly Paper 1, Paper 3
Edexcel 9EC0 Theme 3: 3.4.1 efficiency (allocative, productive, dynamic, X-inefficiency), 3.4.2 perfect competition (characteristics, profit-maximising equilibrium in the short run and long run, diagrammatic analysis), 3.4.5 monopoly (characteristics, profit-maximising equilibrium, diagrammatic analysis, costs and benefits, natural monopoly) Paper 1, Paper 3
OCR H460 Component 01: 4.1 perfect competition (short-run supernormal profit or loss, long-run normal profit, the price taker, allocative and productive efficiency), 4.2 monopoly (the price maker, supernormal profit in both runs, efficiency, X-inefficiency, natural monopoly, and “evaluate the advantages and disadvantages of a monopoly”) Component 01, Component 03
Cambridge International 9708 A Level: 7.6.1 to 7.6.5 different market structures, barriers to entry, and the performance of firms (revenue curves, output and profit in the short and long run, shut-down, efficiency) Paper 3, Paper 4

Sources for the table, all read in September 2026: AQA’s specification (4.1.x in the PDF, 3.1.x online), Edexcel Issue 2, OCR v3.0 (June 2026) and the Cambridge syllabus for 2026 to 2028. The cost and revenue curves themselves are on the costs, revenue and profit page. Oligopoly has its own page. Price discrimination, monopsony and contestable markets are covered separately.

What you must be able to do

The assumptions: what makes each market what it is

Assumption Perfect competition Monopoly What it does to the diagram
Number of firms Many, each tiny One (in the pure model), or one dominant firm with over 25% of the market in UK competition law Many firms: the firm’s demand is horizontal at the market price. One firm: the firm’s demand is the market demand curve, sloping down
Product Identical (homogeneous) Unique, no close substitutes Identical products mean no firm can charge more than the rest
Entry and exit Free Blocked by barriers: legal, cost, economies of scale, brand, control of inputs Free entry is why supernormal profit disappears in the long run. Barriers are why it does not
Information Perfect, for buyers and sellers Often asymmetric Perfect information is why every unit sells at one price
Price Price taker: AR = MR = P Price maker: AR slopes down, MR below it The whole difference between the two diagrams is the shape of AR

Key terms: A price taker accepts the market price and chooses only its output. A price maker chooses its price, and the market chooses how much to buy at it. AQA 4.1.5.1 asks for the spectrum of market structures from one to the other, with monopolistic competition and oligopoly in between.

The perfect competition diagram in the short run: supernormal profit

The market sets the price. The firm is so small that it can sell as much as it likes at that price, so its demand curve is horizontal: AR = MR = P. It produces where MC = MR, the same rule as every firm. If price is above ATC at that output, the firm earns supernormal profit, the rectangle between price and ATC.

Perfect competition: short-run supernormal profit Cost, revenue (£) Output 0 supernormal profit £60 AR = MR = P MC ATC Q* = 5 35 23
Figure 1 — Perfect competition short-run diagram: price £35, output 5 where MC = MR, ATC £23, supernormal profit £60.

Read the numbers off it. Total revenue is 5 × £35 = £175. Total cost is 5 × £23 = £115. Profit is £60, the shaded rectangle. The fifth unit costs £35 to make and sells for £35, so it is the last one worth making. A sixth would cost £56.

Mark scheme: Four things earn the diagram marks. A horizontal AR = MR line at the price. MC cutting it from below. A dashed line down to Q. ATC drawn so that the price is above it, with the profit rectangle between the two out to Q. Then say “supernormal profit, because price exceeds average cost at the profit-maximising output”.

The long run: entry, exit and normal profit

Supernormal profit is a signal, and with free entry other firms answer it. New firms come in, market supply shifts right, and the market price falls. Each firm’s horizontal AR = MR line drops with it. Entry stops when there is nothing left to attract it: when price has fallen to the minimum of ATC and every firm earns normal profit only.

Perfect competition: long-run equilibrium with normal profit at minimum ATC Cost, revenue (£) Output 0 entry: price falls short-run price £35 AR = MR = P normal profit only MC ATC Q = 4.2 22 35
Figure 2 — Perfect competition long-run diagram: entry pushes the price from £35 down to about £22, the minimum of ATC, so the firm produces about 4.2 units and earns normal profit only.

At that point one dot does four jobs: MC = MR (profit maximising), AR = ATC (normal profit), P = MC (allocative efficiency) and output at minimum ATC (productive efficiency). That is why this diagram is the benchmark every other market structure is measured against. Each firm now makes less, about 4.2 units against 5, while the market makes more, because there are more firms.

Exam tip: The long-run diagram is the same firm as the short-run one with the price line lower. Draw the short-run version, then draw the new price line touching the bottom of ATC and say why it moved: “supernormal profit attracted entry, supply rose, price fell until only normal profit remained”. Losses work in reverse: exit, supply falls, price rises to the same point.

The monopoly diagram: MC = MR, price on AR, profit and deadweight loss

A monopolist faces the whole market demand curve, so AR slopes down and MR sits below it, twice as steep. Output is where MC = MR, the same rule as before. But the price is not at that crossing. Go straight up from the output to the AR curve. That is the price buyers will pay for that quantity, and it is above marginal cost.

Monopoly: MC = MR, price on AR, supernormal profit and deadweight loss Price, cost (£) Quantity 0 profit £400 DWL Pm P = MC AR = D MR MC = AC Qm = 20 Qc = 40 40 20
Figure 3 — Monopoly diagram: MC = MR at 20 units, price £40 on AR, supernormal profit £400; a competitive market would sell 40 at £20, so the deadweight loss is £200.

Two areas matter. The profit rectangle, between price and average cost out to the output, is £400. The deadweight-loss triangle, between AR and MC from the monopoly output to where P = MC, is £200: welfare a competitive market would have created and the monopoly does not, because it restricts output to keep the price up. With barriers to entry, both last into the long run.

Common mistake: Reading the monopoly price off the point where MR meets MC. That point gives the quantity only. The price is on the demand curve above it. Draw the dashed line up to AR before anything else.

Efficiency: allocative, productive and dynamic

Efficiency The test Perfect competition Monopoly
Allocative Price equals marginal cost, so the last unit is worth what it cost Yes, in the short run and the long run: the firm produces where P = MC No: price £40 against MC £20 in figure 3. The deadweight loss of £200 measures the failure
Productive Output at the lowest point of ATC Yes in the long run: about 4.2 units at about £22 in figure 2. Not in the short run: 5 units at ATC £23, above the minimum Not usually. Nothing forces the monopolist to the bottom of ATC, and without a rival costs can drift up: X-inefficiency
Dynamic Investment in better products and processes over time Weak: normal profit leaves nothing to invest, and any advantage is copied at once Possible: the £400 supernormal profit can fund research and development, and the barriers mean the firm keeps the reward. Whether it does invest is the evaluation

Evaluating monopoly: the case against and the case for

Against monopoly For monopoly
Higher price and lower output than competition: £40 and 20 units against £20 and 40 in the worked example Economies of scale: one large firm may produce more cheaply than many small ones. If small firms could only manage a cost of £40 a unit, competition would give the same £40 and 20 units as the monopoly with costs of £20
Allocative inefficiency and the £200 deadweight loss Dynamic efficiency: £400 of supernormal profit to invest in research, and the barriers to keep the reward
Productive inefficiency and X-inefficiency: no rival to keep costs down Natural monopoly: where one network is cheaper than two, such as water pipes or rail track, a single firm is the efficient outcome, regulated
Consumer surplus turned into profit: a transfer from buyers to owners Regulation can keep the benefits and cap the price: a cap at £30 raises output to 30 and cuts the deadweight loss to £50, as in Q2 below
Less choice, and the power to keep entrants out Cross-subsidy: profit in one market can fund a loss-making service elsewhere, such as rural post

Worked example — the only ferry to an island

One company runs the only ferry to a small island. Prices are in pounds per return ticket, quantities in tickets a sailing.

  1. Demand, which is AR: P = 60 − Q. Marginal revenue has twice the slope: MR = 60 − 2Q.
  2. Costs are constant: MC = AC = £20 a passenger.
  3. Profit-maximising output: MR = MC, so 60 − 2Q = 20 and Q = 20 tickets.
  4. Price from the demand curve, not from MR: P = 60 − 20 = £40.
  5. Profit = (£40 − £20) × 20 = £400 a sailing. Total revenue £800, total cost £400.
  6. The competitive benchmark: price equal to marginal cost, so 60 − Q = 20 and Q = 40 at £20. Twice the passengers at half the price.
  7. Deadweight loss = ½ × (£40 − £20) × (40 − 20) = £200 a sailing. Twenty people who valued the crossing above its £20 cost stayed on the mainland.
  8. Interpretation: price is £20 above marginal cost, so the ferry is allocatively inefficient. Whether the £400 is a problem depends on what it funds. A new boat is dynamic efficiency. A dividend is a transfer.

Exam-style questions

Q1: Summer demand for the ferry rises to P = 80 − Q. Costs are unchanged at £20. Calculate the new output, price and profit. (4 marks)
A: New MR = 80 − 2Q. Set equal to MC: 80 − 2Q = 20, so Q = 30 (1). Price from the new demand curve: 80 − 30 = £50 (1). Profit = (£50 − £20) × 30 = £900 (1). Output, price and profit all rise, because a monopolist responds to a demand shift by selling more at a higher price, not by holding price fixed (1).

Q2: Back in the original market (P = 60 − Q, MC = AC = £20), a regulator caps the ticket price at £30. Calculate the new output, profit and deadweight loss. Then explain what a cap at £20 would do. (6 marks)
A: At £30 the ferry sells what demand allows: 60 − 30 = 30 tickets (1). Profit = (£30 − £20) × 30 = £300 (1). Deadweight loss = ½ × (£30 − £20) × (40 − 30) = £50, down from £200 (1). The cap raises output, cuts profit and shrinks the welfare loss (1). A cap at £20, equal to marginal cost, gives the competitive output of 40 tickets, normal profit only and no deadweight loss (1). The risk is that with no supernormal profit the company has no fund for a new boat, so regulators usually cap above marginal cost (1).

Q3: Evaluate the view that monopoly is always against the interests of consumers. (25 marks)
A: Two developed arguments on each side, and a judgement that picks one.

Examiner’s checklist: the mistakes that lose market structure marks

Key takeaways

FAQ

Q: How do I draw the monopoly diagram at A Level?
A: AR sloping down, MR below it and twice as steep, then MC and AC. Mark the output where MC = MR and draw a dashed line up to AR for the price. Shade the profit rectangle between price and AC, and the deadweight-loss triangle between AR and MC out to where they meet. Figure 3 is the finished version.

Q: Why does a firm in perfect competition only make normal profit in the long run?
A: Because entry is free. Supernormal profit attracts new firms, supply rises and the price falls. Entry stops only when there is no supernormal profit left, which is when price equals the minimum of average cost. Losses work in reverse, through exit.

Q: What is the deadweight loss of monopoly?
A: The welfare lost because the monopolist sells less than a competitive market would. On the diagram it is the triangle between demand and MC, from the monopoly output out to where price equals marginal cost. In the worked example it is £200 a sailing.

Q: Is monopoly ever better than perfect competition?
A: It can be, on three grounds: economies of scale, supernormal profit that funds innovation, and natural monopoly where one network is cheaper than two. The exam wants all three, each with a limit, then a judgement.

Q: What market structures are on the A Level Economics specification?
A: Perfect competition, monopolistic competition, oligopoly and monopoly on every board, plus monopsony and contestable markets. The A Level economics diagrams page has every market structure diagram, and the revision hub lists the pages for the others.

Q: Which questions come up on perfect competition and monopoly?
A: “Explain, using a diagram, why a firm in perfect competition earns only normal profit in the long run” for 4 to 8 marks, a calculation of the profit-maximising output, and the 15 or 25-mark evaluation of monopoly in Q3. Board detail is on the AQA, Edexcel and OCR pages.

Turn the three diagrams into marks

If the monopoly price still comes off MR in a timed paper, or the long-run story stalls after “firms enter”, one lesson fixes that. Drop me a line with your board and exam date, and I will come back within 24 hours with a slot. The rate and the lesson format are on the A Level economics tutor page.

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